Who we are


Pure Growth was founded in 2017 by Anna Pakkala and Liz Miller to bring companies the innovation-centered approach to sustainability forged in their master’s studies in Creative Sustainability at Aalto University School of Business.

They have over a decade of real-world experience in project management and communications, which they have combined with their sustainability expertise to help everyone from public sector institutions to early-stage startups execute their sustainability goals better.

Beyond their Pure Growth work, Anna and Liz are both embedded in some of Finland’s most important innovation hubs. Anna is currently working as the Sustainability Strategist at Slush, one of the world’s leading startup events. Liz is currently pursuing doctoral studies at Aalto University School of Business with a focus on circular economy business models.

What can we do for you?

Photo credits: The Shortcut | Kim Oguilve, Maria 01